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Featuring unconference sessions and other related discussions from around the Southeast.
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BlogSavannah - PR and the Blogger with Jennifer Abshire
Posted February 10, 2007 - 8:46pm by Amber RheaListen
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Show notes
In our third podcast from the BlogSavannah Un-Conference '07, Jennifer Abshire, President of Abshire Public Relations and Marketing, leads a discussion on how blogs are affecting the PR industry. One of the central themes: the conversation is already happening, so you might as well host it in your space.
Length: 29:30 minutes
File size: 27.01 MB
4 comments
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It kinda cracks my up to hear people talking about blogging and the sound of ftantically typing fingers in the background.
Ha! Those were most likely mine. I type really loud. Did you hear where I asked your question?
I did! It's pretty interesting to here real live PR people struggle with blogging concepts. I think everyone missed the very good point that its much less about the structure or credibility of blogging. It's all about the RSS. RSS could be a huge marketing tool. Especially for old media like papers. I've been a subscriber to the St Pete Times and the Lakeland Ledger for nearly a year. Why the heck would anyone waste time and resources on a fancy email newsletter when you could just push a feed?
I think one obstacle to everybody seeing how awesome RSS is is that it's hard to explain in one or two sentences. You might ask a room full of people "how many of you are using RSS?" and maybe 10 percent of them would raise their hands. But if you ask them "are you using Google Reader, MyYahoo, X program, Y program, Z program, etc.?" that number might go up to 20 or 30 percent. So media companies might be more prone to blow the idea off because they think only 10 percent of people are using RSS, when in reality a lot more probably are and just don't know it.